• An illustration by Mariaelena Caputi of a waiter who is about to drop the plate he is carrying, containing luxury goods.
  • An illustration by Mariaelena Caputi of a waiter who is about to drop the plate he is carrying, containing luxury goods.

The parable of Château d’Yquem

A good is truly luxurious not just because it is costly, but because one person’s consumption diminishes others’ ability to have it. Today, what counts as scarce and rivalrous has changed profoundly. Assets such as wine, great art and glitzy mansions are everywhere. The ultra-rich are therefore spending on bigger and better things; often services, rather than goods.