Integrated campaign for the market launch of the roman lager GRA, a refreshing and democratic blonde beer that aims to expand within the national scenery. CREATIVE TEAM Mariaelena Caputi, Flavio Milazzo.
INSIGHT - Often relationships are cut short because people don’t know how to keep in touch. BIG IDEA - Create a promotional campaign that encourages friends to stay in touch through the drinking of Gra beer.
Concept | Naming | Branding | Illustration | Copyrighting | Art direction | Web content | Ui-UxVideo editing | Motion design