play
brief

Integrated campaign for the market launch of the roman lager GRA, a refreshing and democratic blonde beer that aims to expand within the national scenery.

CREATIVE TEAM
Mariaelena Caputi, Flavio Milazzo.

concept

INSIGHT - Often relationships are cut short because people don’t know how to keep in touch.

BIG IDEA - Create a promotional campaign that encourages friends to stay in touch through the drinking of Gra beer.

what i do

Concept | Naming | Branding | Illustration | Copyrighting | Art direction | Web content | Ui-UxVideo editing | Motion design

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